Barry Martin is the visionary President and Creative Director of The Idea Center, a leading advertising and digital marketing agency he founded in 1995. With a proven track record of driving growth for local, national, and international clients, Barry has become a trusted partner in crafting innovative and effective marketing strategies.

His deep understanding of diverse industries, particularly medical, industrial, and non-profit sectors, enables him to develop tailored campaigns that resonate with target audiences. Barry’s ability to immerse himself in his clients’ businesses is unparalleled, leading to successful product launches, increased market share, and strengthened brand identities.

Beyond traditional advertising, Barry is a pioneer in digital marketing, leveraging the latest technologies to deliver measurable results. His passion for staying ahead of industry trends makes him a sought-after expert and an invaluable resource for businesses seeking to thrive in the digital age.

When it comes to websites, Allie speaks their language. She is fluent in code, and her attention to detail leaves no room for error. While design is the face of a website, Allie’s technical know-how is the heart. The right code brings websites to ADA compliance, improves SEO, and puts your company at the forefront of prospects and customers.

Dating back to the Myspace days, Allie learned to code through the desire to express herself virtually. Naturally, learning HTML and CSS while designing the perfect layout brought her a sense of satisfaction when it all came together. Our clients are thrilled with the results of Allie’s expertise, and she continues to hone her skills for maximum impact.

When not at the office, you can find her lost in a book, watching movies with her husband, or creative writing.

When it comes to executing a vision, Will likes to take the lead. Coming from the Film & TV Industry, Will has grown the skillset to manage and execute different visions and tasks to successfully finish a job on a tight deadline.

While at The Idea Center, Will assists the team in juggling numerous clients and ensures everyone is on task. Will loves helping clients solve their problems and tries his best to find a unique solution to every problem.

When he’s not working at The Idea Center, he’s directing films, training his talent to tell stories in a new and unique way.

Adam thrives on gamifying the complexity that is SEO. Rankings and clicks are important, but long-term visibility and financial gains for our clients define SEO success.

Adam enjoys solving content problems for clients. From audits that diagnose website health to writing copy that converts, everyday’s a chance for Adam to hit it out of the park. He’s always up for a challenge, and our clients rely on him to deliver consistently high-quality work. Whether researching a new industry, optimizing a site, or building a content roadmap — Adam is diligent in discovering and implementing the right strategies.

Outside the 9-5 grind Adam can be found hitting the golf course, shooting a basketball, or making travel plans.

Drawing from her artistic background, Aliza emerges as a devoted graphic designer who finds her niche in the dynamic realm of web design. With a natural ability to infuse every project with boundless creativity, she consistently keeps the end user at the forefront of her design process.

Outside of her profession, Aliza is an avid fitness enthusiast. Whether she’s lifting weights at the gym or engaging in dynamic workout classes such as pilates, yoga, and boxing, she thrives on staying active and maintaining a healthy lifestyle.

In both her professional and personal pursuits, Aliza embodies a spirit of innovation and dedication, constantly striving to push boundaries and create meaningful experiences, whether on-screen or in the gym.

Laurel is a graphic designer with a passion for branding and layout design. Starting as an intern, she quickly proved her knack for bringing visual ideas to life. Now, as a Brandcenter student, she continues to sharpen her skills by collaborating with industry professionals and exploring new creative territories—from animation and videography to print ads and brand storytelling.

Outside of design, Laurel enjoys spending time with animals and capturing moments on 35mm film. She’s always seeking fresh inspiration, often photographing little things that catch her eye while out and about, fueling her design process.

As a graduate of the Virginia Commonwealth University’s School of Business, Victor brings a fresh perspective into the ever-changing world of creative advertising & marketing that also keeps clients’ budgets, priorities, and needs in mind.

Victor’s knowledge of modern marketing strategies and his drive for helping businesses build their identity and potential makes him a valuable asset to every project & client he collaborates with.

Victor works closely with clients big & small to organically grow their digital presence, branding, and customer reach within their respective industries. If clients need a fresh perspective on how to grow their brand in today’s digital world or are looking for a fun, engaging idea that resonates with the right audiences, Victor’s the guy for the job.

Mark is a seasoned executive, sales/marketing leader, lifelong entrepreneur, and a two-time best-selling author with a history of five successful business exits. Over the past 30+ years, he’s built companies, led high-performing teams, and worked with organizations in multiple sectors (particularly in healthcare, small-medium sized businesses, and non-profits) – from startups to industry leaders – to unlock revenue growth through strategy, execution, and authentic connection.

Mark is a sought-after business advisor who has written over 100 articles, delivered more than 1,000 presentations, and brings contagious energy to every room he enters. He’s as comfortable in the boardroom as he is mentoring aspiring leaders or championing change through his Rotary club.

When he’s not building businesses, you’ll likely find him on the tennis court, enjoying a great glass of red wine on the coast of Virginia, or involved in a local/global service project.