Barry Martin is the visionary President and Creative Director of The Idea Center, a leading advertising and digital marketing agency he founded in 1995. With a proven track record of driving growth for local, national, and international clients, Barry has become a trusted partner in crafting innovative and effective marketing strategies.

His deep understanding of diverse industries, particularly medical, industrial, and non-profit sectors, enables him to develop tailored campaigns that resonate with target audiences. Barry’s ability to immerse himself in his clients’ businesses is unparalleled, leading to successful product launches, increased market share, and strengthened brand identities.

Beyond traditional advertising, Barry is a pioneer in digital marketing, leveraging the latest technologies to deliver measurable results. His passion for staying ahead of industry trends makes him a sought-after expert and an invaluable resource for businesses seeking to thrive in the digital age.

When it comes to websites, Allie speaks their language. She is fluent in code, and her attention to detail leaves no room for error. While design is the face of a website, Allie’s technical know-how is the heart. The right code brings websites to ADA compliance, improves SEO, and puts your company at the forefront of prospects and customers.

Dating back to the Myspace days, Allie learned to code through the desire to express herself virtually. Naturally, learning HTML and CSS while designing the perfect layout brought her a sense of satisfaction when it all came together. Our clients are thrilled with the results of Allie’s expertise, and she continues to hone her skills for maximum impact.

When not at the office, you can find her lost in a book, watching movies with her husband, or creative writing.

Adam thrives on gamifying the complexity that is SEO. Rankings and clicks are important, but long-term visibility and financial gains for our clients define SEO success.

Adam enjoys solving content problems for clients. From audits that diagnose website health to writing copy that converts, everyday’s a chance for Adam to hit it out of the park. He’s always up for a challenge, and our clients rely on him to deliver consistently high-quality work. Whether researching a new industry, optimizing a site, or building a content roadmap — Adam is diligent in discovering and implementing the right strategies.

Outside the 9-5 grind Adam can be found hitting the golf course, shooting a basketball, or making travel plans.

Mackenzie is the SEO guru at The Idea Center, where she brings her passion for digital marketing to life. With a keen eye for detail and a knack for staying ahead of the curve, Mackenzie is dedicated to optimizing online visibility and driving organic growth for our clients.

Having honed her skills through years of hands-on experience, Mackenzie understands the ever-evolving landscape of search engine algorithms and knows how to leverage them to our advantage. She thrives on analyzing data, identifying trends, and crafting strategic SEO campaigns that propel our clients to the top of search engine rankings.

Mackenzie’s expertise extends beyond keyword research and on-page optimization; she’s also adept at navigating the complexities of local SEO, content marketing, and link building. Her holistic approach ensures that every aspect of a client’s online presence is fine-tuned for maximum impact.

Outside of work, Mackenzie is an avid reader and a self-proclaimed coffee connoisseur. She loves baking cakes, trying new recipes, and traveling to see family.

With Mackenzie at the helm of our SEO efforts, you can trust that your brand’s online visibility is in capable hands. Reach out today to see how Mackenzie and the team at The Idea Center can help elevate your digital presence to new heights.

With a background in cinematography and sports social media content, Elena thrives behind the camera. She has seven years of film and video production experience, has won awards and certifications, and uses video and photography to tell client’s stories.

At The Idea Center, Elena supports the team by working on multiple projects, making sure that each client’s vision is executed with care and creativity.

Outside of work, Elena continues to sharpen her craft as a senior in VCU’s Cinema program. She shoots creative content for VCU and the University of Richmond’s athletic teams and experiments with new editing styles to expand her visual language.

Andrew Brown is a dynamic social media manager at The Idea Center, where he blends creativity and strategy to elevate digital presence.

Outside the office, Andrew is a passionate snowboarder, singer-songwriter, music producer, and DJ. With a sharp eye for video editing, deep knowledge of SEO, and a knack for authentic storytelling, he brings a unique creative energy to every project he touches.

As a graduate of The Citadel, The Military College of South Carolina, Kyle brings a disciplined, strategic mindset to the ever-evolving world of creative advertising and marketing—always keeping clients’ priorities, goals, and budgets at the forefront.

With eight years of experience selling and marketing within the building materials distribution industry, Kyle understands how to navigate competitive markets, build strong relationships, and deliver solutions that drive measurable growth. This background strengthens his ability to guide clients with both big-picture strategy and practical, real-world insight.

Kyle’s strong communication skills, paired with his passion for helping businesses elevate their identity and reach, make him a valuable asset to every project and client he supports. He approaches each partnership with a focus on clarity, consistency, and long-term growth.

Outside of work, Kyle serves as a travel baseball coach for the Mid Atlantic Orioles organization, where he enjoys mentoring young athletes and contributing to their development on and off the field.

Kyle works closely with organizations of all sizes to expand their digital presence, strengthen their brand, and authentically connect with their audiences. Whether clients need fresh insight on how to grow in today’s digital landscape or are looking for engaging, effective ideas that resonate with the right people, Kyle brings the commitment and creativity to get it done.

Mark is a seasoned executive, sales/marketing leader, lifelong entrepreneur, and a two-time best-selling author with a history of five successful business exits. Over the past 30+ years, he’s built companies, led high-performing teams, and worked with organizations in multiple sectors (particularly in healthcare, small-medium sized businesses, and non-profits) – from startups to industry leaders – to unlock revenue growth through strategy, execution, and authentic connection.

Mark is a sought-after business advisor who has written over 100 articles, delivered more than 1,000 presentations, and brings contagious energy to every room he enters. He’s as comfortable in the boardroom as he is mentoring aspiring leaders or championing change through his Rotary club.

When he’s not building businesses, you’ll likely find him on the tennis court, enjoying a great glass of red wine on the coast of Virginia, or involved in a local/global service project.