Our Awesome Team

Barry Martin

Barry Martin


What you do and why you’re doing it is critically significant to Barry Martin. For decades he’s promised to know your products and services so intimately, he could sell them himself. Bring your prospects and plans to his ear and you will experience a genuine work of heart.

Never just a vendor of ads or ideas, Barry collaborates with you for the long-term, as a partner. He works to improve your brand voice, message, and media to strengthen your company’s reputation and drive new business. Barry’s dedication to your mission goes beyond plug-and-play solutions. He facilitates focus groups and conducts research to learn how prospects benefit from working with you.

Embracing that 98% of prospects are searching for solutions online, Barry is also a certified Google Partner who will optimize your internet visibility and impact. He leads television and radio campaigns, YouTube channel series, podcasts, and social media promotions — while measuring results.

In Barry’s spare time you can find him wandering antique shops, listening to a new record, or adding to his art collection.

Allison Kelley

Allison Kelley

Project Manager | SEO Technician

When it comes to websites, Allie speaks their language. She is fluent in code, and her attention to detail leaves no room for error. While design is the face of a website, Allie’s technical know-how is the heart. The right code brings websites to ADA compliance, improves SEO, and puts your company at the forefront of prospects and customers.

Dating back to the Myspace days, Allie learned to code through the desire to express herself virtually. Naturally, learning HTML and CSS while designing the perfect layout brought her a sense of satisfaction when it all came together. Our clients are thrilled with the results of Allie’s expertise, and she continues to hone her skills for maximum impact.

When not at the office, you can find her lost in a book, watching movies with her husband, or creative writing.

Mitch Bonadies

Mitch Bonadies

Graphic Designer | Web Developer

There’s one word to describe the creative process of untangling chaos to uncover the fundamentals — brilliant.

Mitch is our go-to for the creative puzzle that is design. He has the unique advantage of a love of art coupled with a pragmatic approach. The result? Beautiful designs built to draw your audience and improve user experience. Whether you need a logo, branded graphics for a social media post, a brochure, or a website face lift — Mitch is your guy.

Mitch’s lifelong obsession with skateboarding has continued to highlight perspective and attitude — preparing him to pursue design that delivers. In his downtime, Mitch enjoys photography, cooking, Nintendo games, hiking, spending time on the river, playing music, and filming skate videos with friends.

Will Sidaros

Will Sidaros


When it comes to executing a vision, Will likes to take the lead. Coming from the Film & TV Industry, Will has grown the skillset to manage and execute different visions and tasks to successfully finish a job on a tight deadline.

While at The Idea Center, Will assists the team in juggling numerous clients and ensures everyone is on task. Will loves helping clients solve their problems and tries his best to find a unique solution to every problem.

When he’s not working at The Idea Center, he’s directing films, training his talent to tell stories in a new and unique way.

Adam Kramer

Adam Kramer

SEO & PPC Specialist

Adam thrives on gamifying the complexity that is SEO. Rankings and clicks are important, but long-term visibility and financial gains for our clients define SEO success.

Adam enjoys solving content problems for clients. From audits that diagnose website health to writing copy that converts, everyday’s a chance for Adam to hit it out of the park. He’s always up for a challenge, and our clients rely on him to deliver consistently high-quality work. Whether researching a new industry, optimizing a site, or building a content roadmap — Adam is diligent in discovering and implementing the right strategies.

Outside the 9-5 grind Adam can be found hitting the golf course, shooting a basketball, or making travel plans.

Mackenzie Maxwell

Mackenzie Maxwell

SEO Analyst

Mackenzie is the SEO guru at The Idea Center, where she brings her passion for digital marketing to life. With a keen eye for detail and a knack for staying ahead of the curve, Mackenzie is dedicated to optimizing online visibility and driving organic growth for our clients.

Having honed her skills through years of hands-on experience, Mackenzie understands the ever-evolving landscape of search engine algorithms and knows how to leverage them to our advantage. She thrives on analyzing data, identifying trends, and crafting strategic SEO campaigns that propel our clients to the top of search engine rankings.

Mackenzie’s expertise extends beyond keyword research and on-page optimization; she’s also adept at navigating the complexities of local SEO, content marketing, and link building. Her holistic approach ensures that every aspect of a client’s online presence is fine-tuned for maximum impact.

Outside of work, Mackenzie is an avid reader and a self-proclaimed coffee connoisseur. She loves baking cakes, trying new recipes, and traveling to see family.

With Mackenzie at the helm of our SEO efforts, you can trust that your brand’s online visibility is in capable hands. Reach out today to see how Mackenzie and the team at The Idea Center can help elevate your digital presence to new heights.

Lucien Roberts

Lucien Roberts


Lucien is someone who rarely colors within the lines of life and sees our world differently. As such, he is a natural fit with the misfits of The Idea Center.

Lucien had a successful career leading medical practices but retired in early 2022 after a fourteen-month struggle with Long COVID. Having spent 35 years in healthcare and served in leadership positions at the local, state, and national levels, he knows healthcare from all sides. He understands both the business and care of healthcare and constantly seeks to find an equilibrium between the two. And because he thinks in curves rather than straight lines, he is adept at finding a competitive advantage; he just doesn’t believe in beating one’s head on the writing on the wall when other ways abound. Lucien will be helping us help our clients. Given his novel way of viewing the world around him, we expect he will help with non-medical clients as well.

Lucien has diverse interests…his family, disc golf, alternative music, balloon animal origami, and friendship among them. He believes a friendship is the best investment one can make. A prolific and award-winning writer, he has authored more than 100 articles for the likes of Physicians Practice, Medical Economics, MGMA Connexion, and other publications. His slogans – most of which cannot be repeated on this PG-13 website – have been used by Heinz Ketchup, Neurological Associates, and others.

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