Marketing with A Mission

What you do and why you’re doing it is critically significant to Barry Martin. For decades he’s promised to know your products and services so intimately, he could sell them himself. Bring your prospects and plans to his ear and you will experience a genuine work of heart.

Never just a vendor of ads or ideas, Barry collaborates with you for the long-term, as a partner. He works to improve your brand voice, message, and media to strengthen your company’s reputation and drive new business. Barry’s dedication to your mission goes beyond plug-and-play solutions. He facilitates focus groups and conducts research to learn how prospects benefit from working with you.

Embracing that 98% of prospects are searching for solutions online, Barry is also a certified Google Partner who will optimize your internet visibility and impact. He leads television and radio campaigns, YouTube channel series, podcasts, and social media promotions — while measuring results.

In Barry’s spare time you can find him wandering antique shops, listening to a new record, or adding to his art collection.

As our resident videographer, Maurice’s enthusiasm for human-centric storytelling speaks for itself. His ability to produce narratives that evoke emotion and inspire action continues to impact our community and impress clients.

Maurice is an expert at fleshing out ideas when given scraps of information. A seat at the table always pushes the envelope further — deciphering intangible concepts and communicating them visually. His ability to focus on the bigger picture while capturing the details drives successful campaigns that support our clients’ vision.

Maurice’s love of film surpasses the office 9-5. In his spare time he continues to produce creative films, enjoy craft beer, and immerse himself in nature.

There’s one word to describe the creative process of untangling chaos to uncover the fundamentals — brilliant.

Mitch is our go-to for the creative puzzle that is design. He has the unique advantage of a love of art coupled with a pragmatic approach. The result? Beautiful designs built to draw your audience and improve user experience. Whether you need a logo, branded graphics for a social media post, a brochure, or a website face lift — Mitch is your guy.

Mitch’s lifelong obsession with skateboarding has continued to highlight perspective and attitude — preparing him to pursue design that delivers. In his downtime, Mitch enjoys photography, cooking, Nintendo games, hiking, spending time on the river, playing music, and filming skate videos with friends.

When it comes to websites, Allie speaks their language. She is fluent in code, and her attention to detail leaves no room for error. While design is the face of a website, Allie’s technical know-how is the heart. The right code brings websites to ADA compliance, improves SEO, and puts your company at the forefront of prospects and customers.

Dating back to the Myspace days, Allie learned to code through the desire to express herself virtually. Naturally, learning HTML and CSS while designing the perfect layout brought her a sense of satisfaction when it all came together. Our clients are thrilled with the results of Allie’s expertise, and she continues to hone her skills for maximum impact.

When not at the office, you can find her lost in a book, watching movies with her husband, or creative writing.

As our business development manager, Zach is a calculated risk-taker. Always fascinated by the relationship between creativity and economics, marketing is a natural draw for him.

Zach thrives on finding right-fit clients for our team. His goal is to build strong relationships and determine client needs. Whether you need just a few tweaks or a complete overhaul of your marketing strategy — Zach sets out to develop the right strategy. This way your company can drive new business and increase customer retention.

When not shaking hands and crunching the numbers, Zach enjoys exploring Richmond, training for that next marathon, or enjoying a Moscow Mule.

When it comes to executing a vision, Will likes to take the lead. Coming from the Film & TV Industry, Will has grown the skillset to manage and execute different visions and tasks to successfully finish a job on a tight deadline.

While at The Idea Center, Will assists the team in juggling numerous clients and ensures everyone is on task. Will loves helping clients solve their problems and tries his best to find a unique solution to every problem.

When he’s not working at The Idea Center, he’s directing films, training his talent to tell stories in a new and unique way.