Video Production for the Virginia Eye Institute

The Idea Center & Virginia Eye Institute have collaborated to provide patients with an unique opportunity to meet their doctors virtually. We began contemplating the standard medical CV–that you can expect to find on 9-out-of-10 healthcare websites–and concluded that the best way to improve the user experience would be to introduce potential patients to VEI’s amazing staff first-hand. To achieve this our production crew spent several weeks traveling to the Virginia Eye Institute offices filming and interviewing the staff. In the end we produced 30 doctor segments that simulate an introductory 1-on-1 conversation. We’ve included a few of our favorites below.