New Year, New Browser

Here’s an easy New Year’s resolution – change your web browser. All new PC computers with Windows come pre-loaded with Internet Explorer, and as a result, over 50% of US desktop users browse the internet through it. But Internet Explorer is really a miserable experience all around. Its slow, bloated, and drives web designers and […]

Big Business Doesn’t Always Trump Local Business

A noted insurance industry consultant  considered the marketing and advertising challenges that the mega direct writers (Geico, Progressive, Esurance, etc) pose to independent insurance agencies, dubbing it the “Geico Effect”. In 2008, the big boys took credit for nearly 70% of all personal lines (auto, property) written. A lot of this new business owes to […]

Web Design Richmond VA

Smashing Magazine lists 5 indications its time to redesign your business website. Slipping metrics – site visits, sales (if e-commerce) and visitor interaction decreasing could be indicative that interest in the site has “worn off”. Properly monitoring your website analytics should give you a heads up of what visitors are interacting with and what they aren’t. […]

Big Business Twitter Strategies for Small Business

Wall Street Journal has a piece on the different Twitter strategies employed by Southwest Airlines, Whole Foods and Best Buy. Southwest cross-trains communications and customer-relations personnel, Whole Foods entrusts their account with a single person 24-7, and Best Buy leans on 3,000+ employees to tweet corporate news, deals on products and answer customer service and help […]