The Idea Center will be hosting a free workshop on how to grow your business online. The workshop is sponsored by Google and is part of their campaign, Grow Your Business Online – Let’s Put Your City on the Map. The idea is to help local businesses learn how to claim and manage their Google listing […]
Mobilegeddon is upon us. On April 21, Google’s new ranking system now favors websites that are built in a responsive format, meaning that they are mobile friendly. Websites that are not mobile friendly can expect to drop in ranking, which will impact web traffic to those sites. This could be the “end of days” for […]
Google announced in February that a big change will be occurring in their search engine algorithm to help their users find more relevant information. On April 21 Google will start ranking mobile friendly sites higher than those sites that are not. Mobile devices have changed the way in which we surf the web. Everyday more […]
The Idea Center & Virginia Eye Institute have collaborated to provide patients with an unique opportunity to meet their doctors virtually. We began contemplating the standard medical CV–that you can expect to find on 9-out-of-10 healthcare websites–and concluded that the best way to improve the user experience would be to introduce potential patients to VEI’s amazing staff […]
Earlier this year international equipment manufacturer AMF Bakery Systems partnered with The Idea Center in an effort to improve the 100-year-old brands digital relevance, highlight their innovative culture, and reinforce their mission of “Feeding families around the world”. At The Idea Center we believe in Marketing with a Mission, our goal is to learn each and every clients business well enough […]
The Idea Center has had a growing relationship HCA Virginia Hospitals and we enjoy being part of their mission to provide top quality health care with a smile. We have shot video for several different locations in the Richmond area. Over the summer, the Chippenham Hospital Pediatric Unit approached us asking for our help with […]
On September 17th, The Idea Center was invited to shoot video for the Virginia Society chapter of The American Institute of Architects. The chapter was celebrating their 100th anniversary and we were there to encapsulate this monumental moment. While there, we had the pleasure of meeting Helene Combs Dreiling, President of the National AIA. A […]
Here’s an easy New Year’s resolution – change your web browser. All new PC computers with Windows come pre-loaded with Internet Explorer, and as a result, over 50% of US desktop users browse the internet through it. But Internet Explorer is really a miserable experience all around. Its slow, bloated, and drives web designers and […]
A noted insurance industry consultant considered the marketing and advertising challenges that the mega direct writers (Geico, Progressive, Esurance, etc) pose to independent insurance agencies, dubbing it the “Geico Effect”. In 2008, the big boys took credit for nearly 70% of all personal lines (auto, property) written. A lot of this new business owes to […]
Smashing Magazine lists 5 indications its time to redesign your business website. Slipping metrics – site visits, sales (if e-commerce) and visitor interaction decreasing could be indicative that interest in the site has “worn off”. Properly monitoring your website analytics should give you a heads up of what visitors are interacting with and what they aren’t. […]
Wall Street Journal has a piece on the different Twitter strategies employed by Southwest Airlines, Whole Foods and Best Buy. Southwest cross-trains communications and customer-relations personnel, Whole Foods entrusts their account with a single person 24-7, and Best Buy leans on 3,000+ employees to tweet corporate news, deals on products and answer customer service and help […]
